Alternative corporate entrepreneurship strategies for improving firm performance using the analytical hierarchy process

Indra Wahyudi, Arif Imam Suroso, Bustanul Arifin, Meika Syahbana Rusli and Rizal Syarief

Global Business and Economics Review, 2024, vol. 30, issue 2, 154-175

Abstract: This research was aimed at recommending alternative corporate entrepreneurship strategies for entrepreneurial orientation and leadership to improve company performance. Using a qualitative method, the factors of corporate entrepreneurship, entrepreneurial orientation, and entrepreneurial leadership strategies for lubricant distributors were determined through the analytical hierarchy process (AHP). This research was conducted in the lubricant business industry in Indonesia using focus group discussions (FGD) and in-depth interviews with several experts comprising distribution company owners, top management employees, and the principals. Subsequently, the results showed that the most dominant actor in improving performance is entrepreneurial leadership, and the leading actor is the owner. The findings obtained indicate that increasing sales growth is the main objective of improving company performance.

Keywords: analytic hierarchy process; corporate entrepreneurship; entrepreneurial leadership; entrepreneurial orientation; firm performance; lubricant business. (search for similar items in EconPapers)
Date: 2024
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