Book Review: Ethnic marketing: accepting the challenge of cultural diversity

Egidio A. Diodati

Global Business and Economics Review, 2005, vol. 7, issue 2/3, 292-293

Abstract: Ethnic marketing: accepting the challenge of cultural diversity, by Guilherme D. Pires and P. John Stanton. Publisher: Thomson, London 2005. 274 pages

Keywords: book; review (search for similar items in EconPapers)
Date: 2005
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