Factors for diffusion of autonomous vehicles technology: text mining of online news

Joao Paulo Nascimento Silva, Paulo de Oliveira Lima Júnior, André Grützmann, Luiz Guilherme R. Antunes, Gabriel Pedrosa, Cledison Carlos Oliveira and Joel Yutaka Sugano

International Journal of Automotive Technology and Management, 2022, vol. 22, issue 4, 424-449

Abstract: Autonomous vehicles technology is in prominent development and is already widespread in most popular media. Therefore, it is important to understand how this diffusion is happening and how it can impact the development of technology. This study aims to understand which factors contribute to the diffusion of autonomous vehicles (AVs) through primary research sourcing online media data. Based on Rogers (1995), 11,017 online news articles were classified and analysed using software-assisted text mining. Results point to promotion efforts, observability, and relative advantage as the most critical among a cluster list of 28 factors. This study contributes to the literature by identifying and describing the aspects of playing a role in the AV technologies diffusion.

Keywords: autonomous vehicles; diffusion of technology; diffusion factors; text mining. (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijatma:v:22:y:2022:i:4:p:424-449

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