Digital transformation within the Brazilian automotive industry

Jorge Muniz Jr., Timothy P. Munyon, Anderson S. Costa and Vagner B. Ribeiro

International Journal of Automotive Technology and Management, 2025, vol. 25, issue 3, 297-320

Abstract: This paper aims to assess digital readiness in the Brazilian automotive industry. The findings are based on the perspective of Brazilian managers involved in digital transformation implementation. A survey was applied (five-point Likert scale) for 118 respondents from main Brazilian automotive companies who implement or use digital technologies. Although respondents indicate that their organisation has an inspiring vision of how digital technologies create a future of shared value and an understanding of how the competitive landscape changes due to digital trends, they indicate that their organisations need to improve their implementation plans for using digital technologies to achieve business objectives and also experience difficulty leveraging these technologies to improve strategic performance.

Keywords: digital transformation; automotive; Industry 4.0; readiness; Brazil. (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=148814 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijatma:v:25:y:2025:i:3:p:297-320

Access Statistics for this article

More articles in International Journal of Automotive Technology and Management from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().