Main tasks of a dealer's internet activities in new automobile sales
Hiromi Shioji
International Journal of Automotive Technology and Management, 2004, vol. 4, issue 4, 384-393
Abstract:
This paper clarifies the characteristics of internet automobile sales. In particular, we try to analyse why there is a huge gap between internet Auto Shoppers and internet Auto Buyers has been generated. In conclusion, we can assert that the gap stems from the following three factors: the behaviour of internet Auto Shopper; one-sided blind negotiation for dealers; and the immaturity of Online Buying Service models.
Keywords: automobile industry; car sales; automobile sales; automotive dealers; customer retention; internet sales; marketing; negotiation process; online buying service models; online shopping behaviour; e-purchasing. (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijatma:v:4:y:2004:i:4:p:384-393
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