Co-production of the car as a 'service': involving customers in the value chain

Sandrine Ansart, Jean-Jacques Chanaron and Raffi Duymedjian

International Journal of Automotive Technology and Management, 2006, vol. 6, issue 1, 45-58

Abstract: This article deals with a possible scenario for the future of the automobile – thanks to the shift from an artefact vision to a service-oriented vision in which the customer might be involved as a true partner in the design of cars. This paper is therefore quite speculative, but it challenges the supposedly stabilised relationship between the OEMs and their ultimate clients.

Keywords: automobile industry; automotive customers; co-makership; services; value chain; e-business; electronic business; buisness-to-customer; B2C; France. (search for similar items in EconPapers)
Date: 2006
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