Hybrid vehicles: a temporary step

Jean-Jacques Chanaron and Julius Teske

International Journal of Automotive Technology and Management, 2007, vol. 7, issue 4, 268-288

Abstract: The paper discusses the diffusion of hybrid technology in vehicles. It is questioned whether the current strong acceptance of the technology especially by US consumers is of sustainable nature. It presents and analyses different variables influencing the diffusion of the technology. Non-financial criteria drive buying decisions significantly. Furthermore, an overview of OEMs' and suppliers' strategies is presented. Most companies integrate hybrid electric vehicles in their technology portfolio. It is concluded that even though hybrid technology can not yet be applied profitably it seems to be a key option to the industry due to its current positive perception in the USA.

Keywords: automobile industry; hybrid technology; hybrid vehicles; innovation; strategy; technology diffusion; OEMs strategy; suppliers strategy; hybrid electric vehicles; automotive technology. (search for similar items in EconPapers)
Date: 2007
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Citations: View citations in EconPapers (2)

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