Coopetition as a way to reinterpret distribution relationships with emerging automotive dealer groups

Giancarlo Nadin

International Journal of Automotive Technology and Management, 2009, vol. 9, issue 3, 316-333

Abstract: Auto makers should gain their dealers' trust to build collaboration and be stronger in market battles. This is far more compelling if it is seen in the light of the emergence of new distribution operators such as dealer groups. This paper explores this domain to understand how the relationship can be optimised. The major findings of a research, made with 250 Italian authorised dealers, let us conclude that dealer groups need customised approaches from their suppliers. We sustain the hypothesis that the relationship with dealer groups is a dynamic equilibrium based on the co-existence of coercive and collaborative strategies.

Keywords: coopetition; relationship management; car distribution; automotive dealers; automobile industry; distribution relationships; collaboration; Italy. (search for similar items in EconPapers)
Date: 2009
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