 The future of ancillary service fees in air travel - an exploratory investigation of budget air travellersAndreas Wittmer, Philipp Boksberger and Andreas Gerber International Journal of Aviation Management, 2012, vol. 1, issue 4, 231-241 Abstract: Ancillary service fees are often associated with low-cost carriers (LCC). However, today, more and more full service carriers (FSC) have introduced such fees as well and service chains of LCCs and FSCs look very similar. This article compares different European airlines in terms of ancillary fees and services for the low yield passenger segment and based on a passenger survey, it researches into the question what the budget air traveller of today really wants when he/she books a flight. Interestingly, the willingness-to-pay and the willingness-to-use selected service elements differ between budget air travellers of a FSC and those of a LCC. Generally, passengers of LCCs would pay higher amounts for additional service attributes than passengers of FSCs. However, the main lesson is clear: there are additional service elements that add value to budget air travellers and the latter are generally willing to pay considerable amounts for these value-adding propositions. Keywords: budget air travel; ancillary service fees; unbundling; price attitudes; budget airlines; low-cost carriers; European airlines; full service carriers; willingness-to-pay; willingness-to-use; value added; flight bookings; passenger attitudes. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijavim:v:1:y:2012:i:4:p:231-241 Access Statistics for this article More articles in International Journal of Aviation Management from Inderscience Enterprises Ltd |
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