 Productisation as the reverse side of the servitisation strategyLuna Leoni International Journal of Business Environment, 2019, vol. 10, issue 3, 247-269 Abstract: The main aim of this paper is to report the state-of-the-art in productisation research together with its relationship with the servitisation concept. In order to do so, the systematic literature review method has been used to collect the relevant journal publications related to productisation. The 35 identified articles have been analysed through both descriptive and mixed thematic analyses. The findings provided a detailed definition of the productisation strategy and an understanding of what kind of relationship exists between productisation and servitisation strategies. Moreover, the results of the study contribute to both the scholarly and practitioner debates, on the manufacturing and service industries. Referring specifically to this last point, the paper advocates a merging of manufacturing and service companies in order to co-create a solution offering. This study represents the first attempt to explicitly combine productisation and servitisation strategies into a convergence model, aspiring to move forward the body of knowledge on both. Keywords: servitisation; convergence; strategy; solution; systematic literature review; thematic analysis; productisation. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbenv:v:10:y:2019:i:3:p:247-269 Access Statistics for this article More articles in International Journal of Business Environment from Inderscience Enterprises Ltd |
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