Key prerequisites for ecosystem-based business - servitisation journey in software companies

Kirsi Kokkonen, Sari Laitinen and Ville Ojanen

International Journal of Business Environment, 2021, vol. 12, issue 3, 227-247

Abstract: Many companies across different industries have been encountering a strategic value transition from product - or technology-oriented business towards service-based business. The increasing complexity of value propositions in service-based business requires closer collaboration and openness between companies. As a result, companies' interest in ecosystem-based business has been increasing. However, companies moving towards ecosystem-based business encounter challenges as they need to renew their knowledge and business capabilities. This study presents nine main characteristics of business ecosystems to take into account, based on a literature review, and reflects with an empirical case study what kind of prerequisites they pose to three software companies targeting to ecosystem-based service business. The paper offers a framework with which the companies can think over the validity of their current situation in relation to the requirements of service-based business in ecosystems and offers new insights on how to support the adoption of ecosystem-based business activities in companies.

Keywords: business ecosystem; ecosystem-based business; collaboration; customer value; value co-creation; service; service business; servitisation; software industry; business model. (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (1)

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