Barriers to hospitality innovativeness: the Colombian case

Salvador Estrada, Héctor Cuevas-Vargas, Maria Laura Toraldo and Mario Benassi

International Journal of Business Environment, 2023, vol. 14, issue 3, 277-302

Abstract: There is still a gap in innovation research in the hospitality sector. This work will provide new evidence of innovative behaviour in a developing country. Few studies jointly use various barriers to predict innovative behaviour and innovation capacity, and some criteria for grouping the barriers are missing. Based on this consideration, a conceptual framework is suggested that relates the following: 1) obstacles associated with information and internal capabilities; 2) risk obstacles; 3) obstacles in the business environment as independent variables and three types of innovation capabilities; 4) product innovativeness; 5) process innovativeness; 6) market innovativeness as dependent variables. The analysis used a second-generation structural equation method (PLS-SEM). The results prove that with the awareness of obstacles, Colombian tourism companies may strategically generate innovation capabilities.

Keywords: innovativeness; obstacles; barriers; service; innovation capabilities; tourism. (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (2)

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