Antecedents of green entrepreneurial intention of the Centennials: empirical evidence from female students in Vietnam

Trung Ngoc Phat Le, Ngoc Truc Han Nguyen and Kim Hanh Nguyen

International Journal of Business Environment, 2025, vol. 16, issue 4, 496-513

Abstract: This study aims to investigate the green entrepreneurial intention of female university students in Vietnam. The partial least squares method is utilised to analyse the data obtained from 204 Centennials (Generation Z) respondents. The findings prove that entrepreneurship education activities and environmental awareness are positively associated with female students' perceived desirability. Meanwhile, the perception of feasibility has a positive relationship with entrepreneurship education but has a negative association with environmental awareness. Moreover, both perceived feasibility and desirability positively correlate with green entrepreneurial intention. Interestingly, entrepreneurship education and environmental awareness indirectly correlate with green entrepreneurial intention via the perception of feasibility and desirability. These outcomes provide valuable implications for local governments and universities in promoting the green start-up intention of the Centennial female students.

Keywords: green entrepreneurial intention; GEI; entrepreneurial event theory; EET; green business; entrepreneurship education; environmental awareness; Vietnam. (search for similar items in EconPapers)
Date: 2025
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