The competitive behaviour of MNCs in the socio-political market

Amjad Hadjikhani and Joong-Woo Lee

International Journal of Business Environment, 2006, vol. 1, issue 1, 24-50

Abstract: The competitive strength of an MNC is defined by its behaviour in two different market arenas; the business and the socio-political. Industrial marketing studies have explored relationships between firms extensively but rarely touch upon the firms' behaviour with socio-political organisations. This paper is to address this gap and study how MNCs manage their socio-political environments. The study will develop a theoretical view that has its ground on the business network. The framework contains the three interrelated concepts of legitimacy, commitment and trust. The concepts in the model will then be tested with the case study of Daewoo Motor Company in Poland.

Keywords: business networks; competitive behaviour; DMC; Korea; MNCs; socio-political environment; Daewoo Motor Company; Poland; business environment; multinational corporations; legitimacy; commitment; trust. (search for similar items in EconPapers)
Date: 2006
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