Building a theoretical framework for e-service export performance

Vinh Nhat Lu and Sally Rao

International Journal of Business Environment, 2008, vol. 2, issue 2, 133-152

Abstract: Advancements in Information and Communications Technology (ICT) in general, and the internet, in particular, are having a major impact on service marketing. The global marketplace has been increasingly integrated and exporting has emerged as the most popular expansion strategy for international firms. In this context, e-services have emerged as a profitable and competitive industry attracting considerable attention. However, literature has not reached a consensus on how to best categorise e-services and surprisingly, the performance of e-service providers has not been investigated in an exporting context. This study attempts to fill these gaps by proposing a categorisation scheme for e-services and suggesting a conceptual framework about the performance of e-service exporters.

Keywords: e-services; exports; export performance; Australia; firm size; classification; experience; management commitment; product adaptation; resources; service marketing; electronic services. (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbenv:v:2:y:2008:i:2:p:133-152

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