The electronic village: the digital challenges in communication strategies for sporting organisations

Elizabeth Buchanan and Edwina Luck

International Journal of Business Environment, 2008, vol. 2, issue 2, 258-279

Abstract: The popularity of Web 2.0 has changed communication methods, particularly for the younger generation, who want relationships and engagement with organisations. The changes in digital communication have been enormous in the last ten years and have led to the trend of online communities, often referred to as electronic villages. Sporting organisations and their members were surveyed with regard to their particular communication needs, examining their communication strategies and their acceptance of the latest communication methods. Our findings suggest that many organisations consider communication as an afterthought. We argue that sporting organisations are not making the most of the latest communication methods, nor are they progressing with their members' communication desires or what their members are actually seeking. The members want electronic, two-way and fast communication tools, including electronic newsletters, blogs, Multimedia Messaging Service (MMS), Short Message Service (SMS) and bulletin boards.

Keywords: communication methods; communication technologies; communication trends; digitisation; sporting organisations; Web 2.0; electronic villages; communications; communication strategies; sports; electronic newsletters; blogs; multimedia messaging service; MMS; short message service; SMS; bulletin boards; sport communication. (search for similar items in EconPapers)
Date: 2008
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=19515 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbenv:v:2:y:2008:i:2:p:258-279

Access Statistics for this article

More articles in International Journal of Business Environment from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().