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The effect of entry mode and geographic diversification on corporate social responsibility

Yung-Hwal Park, Seung H. Kim and Kevin Lehnert

International Journal of Business Environment, 2015, vol. 7, issue 4, 327-346

Abstract: This study examines the effect of MNEs' choice of entry mode in foreign markets and geographic diversification on CSR, based upon the moderating effect of slack resources. Results suggest that firms with more wholly-owned subsidiaries compared to their total number of subsidiaries are generally more socially responsible than other firms. Geographic diversification was positively related to CSR. Slack resources significantly moderated the effect of geographic diversification on CSR when they were low, but the moderating effect was not significant when slack resources were moderate or high. The relationship between CSR and financial performance was found to be significant and positive when innovation and advertising were taken into account.

Keywords: corporate social responsibility; CSR; entry mode; geographic diversification; slack resources; cultural distance; MNEs; multinational enterprises; multinationals; foreign markets; market entry; wholly-owned subsidiaries; financial performance; innovation; advertising. (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (1)

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