Identification with the foreign company: the influence of CSR and consumer ethnocentrism

Yung-Hwal Park, Carri R. Tolmie and Kevin Lehnert

International Journal of Business Environment, 2017, vol. 9, issue 3, 210-224

Abstract: Previous literature has explored how ethnocentrism influences consumers' attitudes and behaviour toward foreign products; however, few studies have explored whether ethnocentrism diminishes the effect of a foreign firm's corporate social responsibility (CSR) on consumers' purchase intention and the role of consumer-foreign company identification in the CSR-purchase intention relationship. Motivated by this gap in the research, the current study explores these relationships using survey data from American consumers. The results reveal that consumer ethnocentrism moderates the effect of CSR on purchase intention. The results also demonstrate that consumers' identification with the foreign company mediates the effect of CSR and purchase intention. Implications for managers of multinational enterprises are discussed, as are avenues for future research.

Keywords: identification with the foreign company; corporate social responsibility; CSR; consumer ethnocentrism; purchase intention. (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=87933 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbenv:v:9:y:2017:i:3:p:210-224

Access Statistics for this article

More articles in International Journal of Business Environment from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().