International Journal of Business Forecasting and Marketing Intelligence

2008 - 2026

From Inderscience Enterprises Ltd
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Volume 11, issue 1, 2026

Ecotourism and sustainable development in tourism marketing pp. 1-25

Alexandre Cesar Rosa, Sandro Deretti and Claudimar Pereira da Veiga

Examining the growth of online sales and disintermediation in the real-estate marketplace pp. 26-76

Alan D. Smith, Anna Abdulmanova and Heather H. Elfen

SMEs' continuing intentions using mobile payments: an extension of the expectation confirmation model pp. 77-91

Anna Widayani, Ika Rachmawati, Nilawati Fiernaningsih and Pudji Herijanto

Is semiotics capable of improving advertising effectiveness for Gen Z? pp. 92-113

R.K. Srivastava and Sandeep Bhanot

Do customer demographics have any relationship with the customer engagement construct? pp. 114-130

Uday Arun Bhale

Volume 10, issue 4, 2025

An exploratory study of various factors influencing customer behaviour towards apparel e-commerce in Pakistan pp. 433-451

Muhammad Umer Chaudhry and Syed Shoaib Nazir

Perceptual benchmarking study of personal water conservation and its global crisis within a healthcare environment pp. 452-485

Alan D. Smith

Online environmental influencers and pro-environmental purchase intentions: examining the interplay of green brand attitude and green brand associations in green fast-moving consumer goods pp. 486-506

P.F. Bansah, V. Gaffar, H. Disman and A.K. Yeliawati

Beyond the bling: demystifying the surge in India's gold ETF market pp. 507-526

Saket Ranjan Praveer, Baba Gnanakumar Perpetran and M.K. Baby

Exploring sectoral profitability in the Indian stock market using deep learning pp. 527-566

Jaydip Sen, Hetvi Waghela and Sneha Rakshit

Volume 10, issue 3, 2025

The study of perceived severity of COVID-19 on online impulsive buying behaviour in Vietnam: the role of internal factors pp. 287-302

Thanh-Binh Phung, Nguyen Thi Thanh Ha, Ly My Van, Nguyen Thi Hong Nhung, Nguyen Phuong Anh and Dao Manh Ha

Predictors and inhibitors of mobile banking adoption in Nigeria pp. 303-317

Precious Chikezie Ezeh, Ali Isah and Rufai Mohammed Abdulrahman

Unveiling trends and opportunities: a bibliometric analysis of stock market research pp. 318-342

Norasyikin Abdullah Fahami and Mohd. Faizal Basri

Interplay of digital trust alliance, entrepreneurial orientation and use of digital payments: digital shift of rural MSMEs to survive COVID-19 pp. 343-356

Harleen Kaur and Priya Devi

Barriers to reusage and adoption of Pradhan Mantri Ujjwala Yojana pp. 357-376

Sukhvinder Angoori and Sanjeev Kumar

Role of traditional and online advertisement in building brand equity: a study on selected household appliances pp. 377-395

Tanushree Banerjee

Inventory management and RFID in healthcare: case study and an empirical look at the potential of the online pharmacy industry pp. 396-432

Alan D. Smith

Volume 10, issue 2, 2025

A historical and bibliometric analysis of the current landscape and future prospects of financial inclusion pp. 141-164

Varun Kesavan and K. Sakthi Srinivasan

Automatic laptop purchase system based on case base reasoning technique pp. 165-184

Aman Tyagi and Namit Khanduja

OpenAI: a PESTLE analysis of factors influencing ChatGPT's business growth pp. 185-198

Priyanka Bhaskar and Neha Seth

Investigating after-sales service, customer satisfaction and word-of-mouth nexus: evidence from a branded car dealership pp. 199-213

Shem Sikombe

Consumer purchase behaviour in electronic commerce: main barriers pp. 214-237

Guilherme Braz Pitta, Claudimar Pereira da Veiga, Wesley Vieira da Silva and Zhaohui Su

Case study of global apparel companies: how some are adjusting their supply chain strategies to post-COVID-19 pp. 238-286

Alan D. Smith

Volume 10, issue 1, 2025

Nearshoring and its potential impacts on the global supply chain: case study of retailing and manufacturing firms pp. 1-21

Alan D. Smith

Study of consumers' buying pattern of dietary supplements pp. 22-36

Sohela Malik and Nidhi Tandon

A study on the performance evaluation of equal-weight portfolio and optimum risk portfolio on the Indian stock market pp. 37-95

Abhiraj Sen and Jaydip Sen

Personality traits and their impact on decision-making risks in auction-based market purchases pp. 96-118

Alvaro Fabiano Pereira de Macedo, Wesley Vieira da Silva, Claudimar Pereira da Veiga, Luciano Luiz Dalazen and Deoclécio Junior Cardoso da Silva

Auction game of agro-product under cobweb phenomenon of supply and demand pp. 119-139

Chipem Zimik and Prem Prakash Mishra

Volume 9, issue 4, 2024

Traditional and cryptocurrency investment concerns: the perceived future of investing pp. 355-407

Alan D. Smith and Prasad Vemala

Assessment of financial performance post mergers and acquisitions: evidence from the Indian banking sector pp. 408-422

Arshi and Vaishali

Unravelling the determinants of FDI in the GCC: a multifaceted analysis of economic, regulatory, and institutional factors pp. 423-433

Pallavi Kishore

The impact of digital adoption and adaptive leadership on organisational resilience: a case study of Indonesian banks pp. 434-449

Basaria Martha Juliana, Harjanto Prabowo, Mohammad Hamsal and Firdaus Alamsjah

Would a comparative study of dialogue-based brand placement in film and television be helpful in determining a successful strategy? pp. 450-468

R.K. Srivastava

Human behaviour: gender decisions based on behavioural theories pp. 469-491

Walter Araújo de Lima Filho, Natallya de Almeida Levino, Wesley Vieira da Silva and Claudimar Pereira da Veiga

Volume 9, issue 3, 2024

The effect of firm absorptive capacity on learning by importing: mediation role of industry policy-induced intermediate input import pp. 243-270

Moges Tufa and Måns Söderbom

Neurofeedbacks on brands in the context of neuroscience applied to consumption: mapping the state-of-the-art and research agenda pp. 271-299

Natália Munari Pagan, Karina Munari Pagan, Janaina de Moura Engracia Giraldi and Jorge Henrique Caldeira de Oliveira

Analysis of the application of different forecasting methods for time series in the context of the aeronautical industry pp. 300-317

Antônio Augusto Rodrigues de Camargo and Mauri Aparecido de Oliveira

Live stream marketing and consumer behaviour of the online consumers in Jordan pp. 318-330

Ayat Saed Mohammad, Sana'a Nawaf Al-Nsour and Leen Suliman Mohammad

The growth of financial technology: a bibliometric and historical analysis pp. 331-354

Varun Kesavan and K. Sakthi Srinivasan

Volume 9, issue 2, 2024

A study on India: the dynamic brunt of macroeconomic variables on movement of exchange rate pp. 133-159

Baranidharan Subburayan

A scoping review for churn prediction: step-by-step tutorial and reproducible R code pp. 160-178

Alamir Costa Louro, Clara Gonçalves Pugirá and Rogerio Souza Murari

The impact of investor's attention on global stock market: statistical review of literature pp. 179-196

Sheenam Lohan, Arpit Sidhu and Shubham Kakran

The antecedents of rural customers' satisfaction and loyalty regarding mobile banking services during the COVID-19 pandemic in India pp. 197-212

Saurabh Verma, Mamta Gupta and Anandita Biswas

Evaluating advanced product return forecasting algorithms - a (meta-)review integrating consumer returns research pp. 213-241

David Karl

Volume 9, issue 1, 2024

Impact of sanctions on Russia on global economy pp. 1-8

Packiaraj Thangavel and Bibhas Chandra

COVID-19 and its perceived health belief impact on prepared food delivery services from a consumer behaviour perspective pp. 9-49

Alan D. Smith

Handling the inconsistency in ranking customers via several multi-criteria ranking methods pp. 50-79

Yossi Hadad, Baruch Keren and Dima Alberg

Reviewing the scientific literature of the barriers to online purchases pp. 80-102

Guilherme Braz Pitta, Claudimar Pereira da Veiga, Fabíola Kaczam, Zhaohui Su and Wesley Vieira da Silva

Evaluation of visitor reviews and implementation of initiatives to enhance the cave experience: a case study on the Kek Lok Tong Cave in Malaysia pp. 103-120

Kah Choon Ng, Sui Chai Yap, Dag Øivind Madsen and Anil Kumar

Do customers still buy online services? Comparing the purchase intention towards online paid courses in the COVID-19 era with the short and long-term periods after COVID-19 pp. 121-132

Halimberdy Gharajeh