International Journal of Business Forecasting and Marketing Intelligence

2008 - 2025

From Inderscience Enterprises Ltd
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Volume 10, issue 2, 2025

A historical and bibliometric analysis of the current landscape and future prospects of financial inclusion pp. 141-164

Varun Kesavan and K. Sakthi Srinivasan

Automatic laptop purchase system based on case base reasoning technique pp. 165-184

Aman Tyagi and Namit Khanduja

OpenAI: a PESTLE analysis of factors influencing ChatGPT's business growth pp. 185-198

Priyanka Bhaskar and Neha Seth

Investigating after-sales service, customer satisfaction and word-of-mouth nexus: evidence from a branded car dealership pp. 199-213

Shem Sikombe

Consumer purchase behaviour in electronic commerce: main barriers pp. 214-237

Guilherme Braz Pitta, Claudimar Pereira da Veiga, Wesley Vieira da Silva and Zhaohui Su

Case study of global apparel companies: how some are adjusting their supply chain strategies to post-COVID-19 pp. 238-286

Alan D. Smith

Volume 10, issue 1, 2025

Nearshoring and its potential impacts on the global supply chain: case study of retailing and manufacturing firms pp. 1-21

Alan D. Smith

Study of consumers' buying pattern of dietary supplements pp. 22-36

Sohela Malik and Nidhi Tandon

A study on the performance evaluation of equal-weight portfolio and optimum risk portfolio on the Indian stock market pp. 37-95

Abhiraj Sen and Jaydip Sen

Personality traits and their impact on decision-making risks in auction-based market purchases pp. 96-118

Alvaro Fabiano Pereira de Macedo, Wesley Vieira da Silva, Claudimar Pereira da Veiga, Luciano Luiz Dalazen and Deoclécio Junior Cardoso da Silva

Auction game of agro-product under cobweb phenomenon of supply and demand pp. 119-139

Chipem Zimik and Prem Prakash Mishra

Volume 9, issue 4, 2024

Traditional and cryptocurrency investment concerns: the perceived future of investing pp. 355-407

Alan D. Smith and Prasad Vemala

Assessment of financial performance post mergers and acquisitions: evidence from the Indian banking sector pp. 408-422

Arshi and Vaishali

Unravelling the determinants of FDI in the GCC: a multifaceted analysis of economic, regulatory, and institutional factors pp. 423-433

Pallavi Kishore

The impact of digital adoption and adaptive leadership on organisational resilience: a case study of Indonesian banks pp. 434-449

Basaria Martha Juliana, Harjanto Prabowo, Mohammad Hamsal and Firdaus Alamsjah

Would a comparative study of dialogue-based brand placement in film and television be helpful in determining a successful strategy? pp. 450-468

R.K. Srivastava

Human behaviour: gender decisions based on behavioural theories pp. 469-491

Walter Araújo de Lima Filho, Natallya de Almeida Levino, Wesley Vieira da Silva and Claudimar Pereira da Veiga

Volume 9, issue 3, 2024

The effect of firm absorptive capacity on learning by importing: mediation role of industry policy-induced intermediate input import pp. 243-270

Moges Tufa and Måns Söderbom

Neurofeedbacks on brands in the context of neuroscience applied to consumption: mapping the state-of-the-art and research agenda pp. 271-299

Natália Munari Pagan, Karina Munari Pagan, Janaina de Moura Engracia Giraldi and Jorge Henrique Caldeira de Oliveira

Analysis of the application of different forecasting methods for time series in the context of the aeronautical industry pp. 300-317

Antônio Augusto Rodrigues de Camargo and Mauri Aparecido de Oliveira

Live stream marketing and consumer behaviour of the online consumers in Jordan pp. 318-330

Ayat Saed Mohammad, Sana'a Nawaf Al-Nsour and Leen Suliman Mohammad

The growth of financial technology: a bibliometric and historical analysis pp. 331-354

Varun Kesavan and K. Sakthi Srinivasan

Volume 9, issue 2, 2024

A study on India: the dynamic brunt of macroeconomic variables on movement of exchange rate pp. 133-159

Baranidharan Subburayan

A scoping review for churn prediction: step-by-step tutorial and reproducible R code pp. 160-178

Alamir Costa Louro, Clara Gonçalves Pugirá and Rogerio Souza Murari

The impact of investor's attention on global stock market: statistical review of literature pp. 179-196

Sheenam Lohan, Arpit Sidhu and Shubham Kakran

The antecedents of rural customers' satisfaction and loyalty regarding mobile banking services during the COVID-19 pandemic in India pp. 197-212

Saurabh Verma, Mamta Gupta and Anandita Biswas

Evaluating advanced product return forecasting algorithms - a (meta-)review integrating consumer returns research pp. 213-241

David Karl

Volume 9, issue 1, 2024

Impact of sanctions on Russia on global economy pp. 1-8

Packiaraj Thangavel and Bibhas Chandra

COVID-19 and its perceived health belief impact on prepared food delivery services from a consumer behaviour perspective pp. 9-49

Alan D. Smith

Handling the inconsistency in ranking customers via several multi-criteria ranking methods pp. 50-79

Yossi Hadad, Baruch Keren and Dima Alberg

Reviewing the scientific literature of the barriers to online purchases pp. 80-102

Guilherme Braz Pitta, Claudimar Pereira da Veiga, Fabíola Kaczam, Zhaohui Su and Wesley Vieira da Silva

Evaluation of visitor reviews and implementation of initiatives to enhance the cave experience: a case study on the Kek Lok Tong Cave in Malaysia pp. 103-120

Kah Choon Ng, Sui Chai Yap, Dag Øivind Madsen and Anil Kumar

Do customers still buy online services? Comparing the purchase intention towards online paid courses in the COVID-19 era with the short and long-term periods after COVID-19 pp. 121-132

Halimberdy Gharajeh

Volume 8, issue 4, 2023

Advancing crowd-funding in Indonesia: is there trust yet? pp. 295-307

Sasongko Budisusetyo, Joicenda Nahumury and Dian Oktarina

Concerns about professional marketing careers by seniors from the beginning and post-pandemic pp. 308-331

Alan D. Smith

An expected value approach to forecast reconciliation with forecast targets and under asymmetric costs pp. 332-346

Alan Fask

Do banks' investment in capital market impact on performance? Evidence from Indian banks pp. 347-357

Brajaballav Pal and Saswata Choudhury

The importance of haptic cues for the fashion leaders in clothing shopping channels pp. 358-373

Alagirisamy Kamatchi Subbiah Sukumaran and S. Lalitha Lakshmi

Mutual funds - an excellent financial instrument for the investors of Tinsukia Town, Assam pp. 374-393

Viveka Gupta and Ramjanul Haque

Volume 8, issue 3, 2023

Coping with the dark shadows: consumer response to financial hardships during a health pandemic pp. 193-211

Meenakshi Handa and Swati Jain

Religiosity and product involvement of Islamic banking customer and non-customer pp. 212-228

Noversyah, E.S. Margianti and Hotniar Siringoringo

A global integrative framework to correlate authentic learning, student engagement and change management in addressing complex workplace issues pp. 229-249

Ann-Lorraine Edwards and Ashraf M. Attia

The relevancy of trust and personal values in online consumer-based brand equity pp. 250-271

Alagirisamy Kamatchi Subbiah Sukumaran

A scientometrics review on combining forecasts in financial markets pp. 272-293

Jen Sim Ho, Wei Chong Choo, Choy Leong Yee, Wei Theng Lau, Yuruixian Zhang and Cheong Kin Wan

Volume 8, issue 2, 2023

What about customer service innovation in the digital era? pp. 95-113

Afef Ben Youssef

How popular is the usage of technology-based payment among retail store owners and consumers? - In emerging markets pp. 114-130

R.K. Srivastava

Future e-commerce recommendation based on purchasing pattern analysis amid COVID era pp. 131-156

Priyanka Gupta, Rajan Gupta and Raghav Goyal

Marketing potentials of ecofriendly paper products: case study pp. 157-178

Alan D. Smith

Sustainable consumerism of smartphone usage in global electronic markets pp. 179-192

R. Seetharaman and P.S. Rajeswari

Volume 8, issue 1, 2023

E-business enabled customer service management and its performance: evidence from Indian micro, small and medium enterprises pp. 1-12

L. Aravindh Kumaran and J. Hemalatha

Global perspective of the effects of digital financial inclusion and ICT intensity on socio-economic development pp. 13-34

Ernest Akpaku, Zelda Arku and Stephen Boateng

Digital finance research and developments around the world: a literature review pp. 35-51

Peterson Ozili

Orchestrating a ship-from-store omnichannel operation using 4PL digital platform pp. 52-72

Nicollas Luiz Schweitzer de Souza, Marcos Tadeu Arante, Lynceo Falavigna Braghirolli, Marina Meireles Pereira Mafia and Enzo Morosini Frazzon

Assessing the perceived e-readiness for teleworking: the case of a private company in Ghana pp. 73-94

Acheampong Owusu