Validation of a conscientious corporate brand framework - a Turkish study

Turker Bas, Arzu Ulgen Aydinlik, Göran Svensson, Tore Mysen and Fahri Erenel

International Journal of Business and Globalisation, 2013, vol. 10, issue 2, 173-184

Abstract: This study tests a construct of Conscientious Corporate Brand (hereinafter called CCB) introduced by Rindell et al. (2011). It assesses the dimensions of environmental and climate change issues, and the internal and external corporate codes of ethics. Subsequently, it builds upon and validates previous research in the field of ethical branding. The study was performed in business-to-business relationships of large Turkish companies.

Keywords: ethical branding; code of ethics; natural environment; climate change; business-to-business; B2B relationships; Turkey; conscientious corporate brands; environmental change. (search for similar items in EconPapers)
Date: 2013
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=52253 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbglo:v:10:y:2013:i:2:p:173-184

Access Statistics for this article

More articles in International Journal of Business and Globalisation from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().