Evolution of social media and consumer behaviour changes in tourism destination promotion

Olga Lo Presti and Razaq Raj

International Journal of Business and Globalisation, 2014, vol. 12, issue 3, 358-368

Abstract: The evolution of the internet, as well as the constant evolution of society has lead to conceive new forms of communication, thus, new consumer behaviour. The new consumer is more sophisticated and therefore they need more specialised media where they can take information from. This new type of media is called social media, which in spite of the fact that its nature is in the very essence of the internet communication. User-consumer content (UCC) and social media platforms have supported a real revolution on the internet. Nowadays, users can create content, uploaded it to the internet and share their own experiences, opinions, thoughts and so on. This UCC and social media platforms form a new and more interactive source of information, essential and of highlight importance to the tourism sector. This paper examines the evolution of social media and consumer behaviour changes in the tourism industry to manage destination promotion for the future. Advertising and promotional materials are explored alongside social media to explore the authenticity and types of values being communicated through social media about the tourism destinations for modern travellers.

Keywords: social media; Tourist 2.0; destination image; user-consumer content; consumer behaviour; behaviour changes; tourist destinations; tourism promotion; internet; advertising. (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=60217 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbglo:v:12:y:2014:i:3:p:358-368

Access Statistics for this article

More articles in International Journal of Business and Globalisation from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().