An empirical study of marketing for guava and its sub-products by farmers in Allahabad: an approach towards agripreneurship through food processing units

Ravindra Tripathi and Sweta Agarwal

International Journal of Business and Globalisation, 2014, vol. 13, issue 1, 69-75

Abstract: Agriculture constitutes a large market for Indian food markets growers and processors which rank fourth in the world food market. Guava as 'poor mans fruit' has tremendous market. Guavas cultivated in the orchards of Allahabad City near the belt of Sangam enjoy a heavy demand due to their delicious taste named Allahabad safeda, surkha, etc. The paper aims at facilitating entrepreneurship in the supply chain with respect to guava production and its sub processing by farmers. The informal market is facing challenges of unscrupulous money lenders, intermediaries and micro credit and providing various solutions to overcome it.

Keywords: informal markets; entrepreneurship; farmers; food processing units; marketing; guava products; India; agripreneurship; agriculture. (search for similar items in EconPapers)
Date: 2014
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