Entry mode of emerging MNCs and the companies' level of technological intensity

Silvia Novaes Zilber, Eva Stal, Mauricio Massao Oura and Evandro Luiz Lopes

International Journal of Business and Globalisation, 2016, vol. 16, issue 4, 448-470

Abstract: The objective of this study was to identify the first entry mode choice of MNCs from an emerging country into a foreign country, as well as the destination countries chosen, based on the companies' level of technological intensity, in an effort to better understand the role of innovation in the process of emerging countries companies' internationalisation. The emerging country selected was Brazil, because there are many studies examining the entry mode of firms from emerging countries such as China and India in other countries, while there are few quantitative studies on this subject for Brazilian companies. A database of 189 multinational Brazilian firms was created and a quantitative analysis was employed with descriptive and univariate statistics through chi-square (χ²) tests in order to test the hypotheses, identifying possible differences between companies with lower or higher technological intensity with regard to their first entry in foreign countries. The results show that the main entry mode used by these companies, from all technological intensities, was greenfield in both emerging countries (49.74%) and developed countries (41.79%). Segments with distinct technological intensities do not appear to have different behaviours with regard to the choice of entry mode.

Keywords: entry mode; emerging multinationals; innovation; technological intensity; multinational corporations; MNCs; emerging economies; Brazil. (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=76814 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbglo:v:16:y:2016:i:4:p:448-470

Access Statistics for this article

More articles in International Journal of Business and Globalisation from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().