Employing the matrix method as a tool for the analysis of qualitative research data in the business domain

Edward Groenland

International Journal of Business and Globalisation, 2018, vol. 21, issue 1, 119-134

Abstract: This article addresses three issues: 1) it explains the characteristics and the process of the analysis of empirical, qualitative data; 2) it introduces a method for qualitative analysis, as relevant to business research, i.e., the matrix method; 3) it presents a coherent approach about structuring the research report.

Keywords: qualitative analysis; matrix method; business research; research report; Nyenrode Business Universiteit. (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbglo:v:21:y:2018:i:1:p:119-134

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