 The influence of website design on customer online trust and perceived risk towards purchase intention: a case of O2O commerce in IndonesiaAnggraeni Permatasari and Mayci Kartikowati International Journal of Business and Globalisation, 2018, vol. 21, issue 1, 74-86 Abstract: PT. XYZ is the first example of e-commerce providing an online-to-offline or offline-to-online (O2O) shopping system in Indonesia. However, PT.XYZ customers still experience trust issues regarding their purchase intention within this new business model. Hence, the aims of the research reported here are to establish to what extent website design influences customer trust in and perceived risk towards purchase intention. The respondents of this research were potential e-commerce customers who have visited PT. XYZ's site in Jakarta. This study involved a quantitative approach with the data being processed through an SEM analysis. This study found that both information design and visual design positively influence customer trust. The researcher suggests that new e-commerce ventures should focus on increasing the value of information design and visual design in order to gain customer trust. This approach would reduce perceived risk and increase customer willingness to make e-commerce purchases. Keywords: O2O commerce; website design; customer online trust; perceived risk; purchase intention. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbglo:v:21:y:2018:i:1:p:74-86 Access Statistics for this article More articles in International Journal of Business and Globalisation from Inderscience Enterprises Ltd |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.