 Frequency of retail services, membership fees and real store shopping experience: analysing consumer preferencesMitsunori Hirogaki International Journal of Business and Globalisation, 2019, vol. 23, issue 3, 367-382 Abstract: As the Japanese population ages, retailers of all sizes in Japan are trying to develop new retail business models to meet the needs of the emerging market segment. This study identifies Japanese consumers' preferences in choosing new grocery retail services that are currently in the early stages of development. A conjoint analysis was conducted through a nationwide survey in Japan to identify these preferences. The results revealed that the retail format is the most important attribute, with these consumers preferring formats that closely imitate bricks-and-mortar style retail. Second in importance is the membership fee, followed by the service frequency. Consumers who consider shopping as a fun activity emphasise service frequency. Our findings provide retailers with information regarding Japanese consumers' shopping attitudes in the future. Moreover, it provides a useful clue to a successful multi-channel retailing strategy in food deserts. Keywords: types of retail services; ageing society; food deserts; consumer behaviour; conjoint analysis; real store shopping experience; Japan; online grocery; membership fee; frequency of retail services. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbglo:v:23:y:2019:i:3:p:367-382 Access Statistics for this article More articles in International Journal of Business and Globalisation from Inderscience Enterprises Ltd |
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