The role of perceived economic well-being and conspicuous consumption in creating customer wealth

Neena Sinha and Pranay Verma

International Journal of Business and Globalisation, 2020, vol. 25, issue 4, 519-534

Abstract: Technology acceptance model (TAM) is a well documented field of study. At the aggregate level the impact of intention to use mobile phone-based services is analysed comprehensively but at an individual level it is not well documented. If we consider the user as a customer of mobile-based services, consequence of intention to use mobile phone-based services in creation of wealth for this customer has not been researched. Therefore in this paper we define the constructs of customer wealth and develop the conceptual model linking intention to use and customer wealth. After due diligence a twelve item questionnaire was floated to test the construct. An exploratory factor analysis was run on the data followed by a confirmatory analysis. Both the tests confirmed the customer wealth scale involves the role of perceived economic well-being and conspicuous consumption. This instrument can be used by government agencies to measure the effectiveness of poverty alleviation programs.

Keywords: customer wealth; perceived economic well-being; conspicuous consumption; product innovation; structural equation modelling; agricultural extension services; bottom of the pyramid. (search for similar items in EconPapers)
Date: 2020
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.inderscience.com/link.php?id=109116 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbglo:v:25:y:2020:i:4:p:519-534

Access Statistics for this article

More articles in International Journal of Business and Globalisation from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().