The illusions of entrepreneurs: the problems in 'here I stand' strategies during the service design processes

Samuel Ahola, Katja Lindholm and Rauno Rusko

International Journal of Business and Globalisation, 2022, vol. 30, issue 2, 246-261

Abstract: Relentlessness is known to be one of the sources of entrepreneurship. A service design case study from Finland shows the problems beyond the relentlessness of entrepreneurship in small and micro enterprises. To be robust, the relentlessness 'here I stand' strategy also demands selective flexibility. Entrepreneurship school, for example, is based on the entrepreneur's vision and intuition. These visions and intuitions, however, might be part of the illusions of entrepreneurship, where relentlessness is only 'here I stand strategy' without willingness to take reactive or proactive steps in the firm's strategies. The case study, which emphasises service design methods, reveals this kind of entrepreneurial 'design fixation' to be among the main problems entrepreneurs face in strategy work.

Keywords: service design process; small business; enterprises: entrepreneurs; here I stand strategy. (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=122667 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbglo:v:30:y:2022:i:2:p:246-261

Access Statistics for this article

More articles in International Journal of Business and Globalisation from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().