Comparing service quality of internet banking services in rural and urban areas of Punjab

Amandeep Singh and Jyotsna Sharma

International Journal of Business and Globalisation, 2023, vol. 35, issue 1/2, 203-218

Abstract: This research tries to study the service quality of the internet banking service across different regions of Punjab State. Banks and online service providers are investing a lot of money to outshine in the field of the service industry. So, it becomes important to study the potency and quality of internet banking services being offered to internet service customers. The objective of the present research is to compare the service quality of internet banking services in rural and urban areas of Punjab. The random sampling is used to select the sample units from different cities of Punjab. Descriptive statistics and t-test are employed in the study. As a result, it has been found that there exists a significant difference between rural and urban areas customers for different types of transactions through internet banking.

Keywords: internet; service quality; internet banking services; rural and urban Punjab banking. (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=134393 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbglo:v:35:y:2023:i:1/2:p:203-218

Access Statistics for this article

More articles in International Journal of Business and Globalisation from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().