Developing technical innovation model to study customer efficiency, system effectiveness and service efficacy in e-banking

Anubha Srivastava, Suman Yadav and A.K. Saxena

International Journal of Business and Globalisation, 2024, vol. 37, issue 4, 472-484

Abstract: This paper attempts to build up a technology adoption model for e-banking services from the viewpoint of a customer. The paper also highlights the presence of significant relationship amongst the selected variables. The findings of the study reveal that system effectiveness, service efficacy and customer efficiency completely impact perceived trust and which later on impacts behavioural intentions. In addition, efficiency of a customer, effectiveness of system and service effectiveness impact perceived risk negatively and which later on also impact behavioural intentions negatively towards e-banking. The findings of this study show that customer perceived trust and perceived risk is linked with adaptation of e-banking. This paper presents statistically technical innovation model of adoption; that seems to be beneficial for forecasting consumer's acceptance towards technological innovations.

Keywords: adoption intentions; e-banking services; perceived trust; perceived risk. (search for similar items in EconPapers)
Date: 2024
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