An empirical analysis of social and market dynamics influencing investment decision making of equity investors in India

P.H. Haritha and Rashmi Uchil

International Journal of Business and Globalisation, 2024, vol. 38, issue 3, 405-424

Abstract: This empirical study analyses the influence of factors such as market and social dynamics on the Indian equity market of individual investors. Due to advancements in science and technology, the media and the internet make the information quickly accessible to the investors. Technology advancement plays a major role in the process of investment decision making of equity investors. The aim of this paper is to study the influence of social and market dynamics influence of investment decision making by Indian equity investors. The various social dynamics, which influence investors' decision-making, mainly includes media, internet and social interaction. Change in market conditions influences the stock market, which consequently influences the investment decision making of equity investment. To analyse the data, factor analysis and multiple regression were used. The results from a representative sample of individual investors pointed out that their resolution in stock selection was strongly influenced by the behavioural factors of those investors. The major findings of this study are to understand the social and market dynamics influencing investment decision making of equity investors in India.

Keywords: behavioural finance; market effect; social dynamics; internet; media; stock market; India. (search for similar items in EconPapers)
Date: 2024
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