The acculturation and commercialisation of thematic holidays in the globalisation era

Samuel K. Doss and Yong J. Wang

International Journal of Business and Globalisation, 2010, vol. 5, issue 4, 411-420

Abstract: Days of observances and secular celebrations include festivals, remembrances of cultural ties, the honouring of nations and ethnicities and communal festivities representing attachments to people, places and things. These calendar 'holidays' have a commonality – they are based on a theme. Thus, an adept signifier encompassing the previously mentioned would be 'thematic holidays'. The introduction of a thematic holiday has generally begun through the migration of individuals, but the adoptions by the general public have resulted in the acceptance and purchases of consumable products associated and represented by the thematic celebrations. Corporations have been able to take advantage of these celebrations through sponsorship and commodification of the celebrations. This paper looks at the adoption of new and resurrected thematic holidays to understand why these celebrations are continuing to be added to our calendars.

Keywords: thematic holidays; acculturation; commercialisation; globalisation; immigration; ethnicity; calendar holidays; holiday celebrations. (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.inderscience.com/link.php?id=35475 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbglo:v:5:y:2010:i:4:p:411-420

Access Statistics for this article

More articles in International Journal of Business and Globalisation from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().