Influence of entry modes on communication strategies of international new ventures in foreign markets: a preliminary study

Sophie Veilleux, Nancy Haskell and Frank Pons

International Journal of Business and Globalisation, 2011, vol. 6, issue 2, 117-135

Abstract: International new ventures (INVs) – those that from the inception seek to use their resources and to sell their output in international markets – have been the subject of much research for more than a decade. However, research on INVs has so far ignored the importance of communication strategies directed toward foreign stakeholders during the internationalisation of these young firms. In addition, INVs may utilise different and at times progressively more complex entry modes into foreign markets (for example, exporting, licensing, direct investment). An important concern is then the necessity to develop and implement appropriate communication strategies towards foreign stakeholders as the firm evolves in terms of its international activities. This study examines communication strategies of INVs in foreign markets when pursuing different entry modes. A communications model is used to develop propositions and these are explored based on interviews with 22 executives in high-tech companies. Insights for managerial practice and for future research are provided. Results suggest that INVs do communicate with various publics as they internationalise; however, they are not taking full advantage of a carefully planned communication strategy or of all the communication tools available.

Keywords: international ventures; new business ventures; communication strategies; entry modes; international entrepreneurship; high-technology; foreign markets; foreign stakeholders; internationalisation; young firms; exporting; exports; licensing; licenses; direct investment; high-tech companies; managerial practice; communication tools; biotechnology; Canada; globalisation. (search for similar items in EconPapers)
Date: 2011
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=38485 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbglo:v:6:y:2011:i:2:p:117-135

Access Statistics for this article

More articles in International Journal of Business and Globalisation from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().