 Who will buy the automated external defibrillator in Japan?Seunghwan Leem and James Jungbae Roh International Journal of Business Innovation and Research, 2016, vol. 10, issue 1, 121-134 Abstract: The public sector has been the primary supplier of automated external defibrillators (AEDs), a type of emergency medical device used to resuscitate failing hearts. This study reviewed the current AED diffusion practices advanced by the Japanese government. As a result, the study proposes that government policy has created difficulties for AED supply chains owing to its narrow focus on a public sector. This study attempted to determine the factors that attract customers to the product and to determine an acceptable price for the product. Results of a survival analysis revealed that individuals who have a family member who suffered from heart disease were more willing to buy the device. However, no relationship was found between factors such as gender, exercise or occupation. These findings offer valuable information for governments and municipal organisations about possible target customers. Keywords: automated external defibrillators; AEDs; survival analysis; government policy; technology adoption; willingness to pay; WTP; out-of-hospital cardiac arrest; OHCA; Japan; resuscitation; heart failure; product pricing; heart disease. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbire:v:10:y:2016:i:1:p:121-134 Access Statistics for this article More articles in International Journal of Business Innovation and Research from Inderscience Enterprises Ltd |
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