Variety seeking behaviour on Asian traditional food accompaniment - pickles
Jayanthi Thanigan and
G. Rajendran
International Journal of Business Innovation and Research, 2016, vol. 10, issue 4, 478-500
Abstract:
The study explores the relationship between the determinants and dependent variable. The moderating effect on the relationship is also examined. The study was carried out on pickles. Questionnaires were administrated through direct contact method to collect data. Multiple linear regression (MLR), ANOVA, independent t-test and general linear model (GLM) techniques were used to analyse both demographic and behaviour variables. The managerial implication and direction for future research has been discussed.
Keywords: variety seeking behaviour; VSB; need for variety; NFV; promotional deals; purchase frequency; perceived risk; hedonic motives; utilitarian motives; perceived brand difference; optimum stimulation level; OSL; cognitive orientation; social character; Asian traditional food; traditional food accompaniment; pickles; demographics; consumer behaviour. (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:
Downloads: (external link)
http://www.inderscience.com/link.php?id=76763 (text/html)
Access to full text is restricted to subscribers.
Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
HTML/Text
Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbire:v:10:y:2016:i:4:p:478-500
Access Statistics for this article
More articles in International Journal of Business Innovation and Research from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().