Consumers' buying decision process toward halal product: a study in Bangladesh

Md. Monirul Islam and Mohammad Ashraful Chowdhury

International Journal of Business Innovation and Research, 2018, vol. 16, issue 3, 285-301

Abstract: The purpose of this study was to examine understanding consumers' buying decision process toward halal products. In this study, employing the Dewey (1910) five stages buying model, and analysed how the factors of need recognition, information search, evaluation of alternatives and post-purchase experiences affect the purchase decision. To conduct this study, data were collected from 204 Muslim students of Shahjalal University of Science and Technology, Sylhet, Bangladesh in a convenient way. Factor analyses were used to test the reliability and validity. Regression analyses were used to test the hypotheses. Findings revealed that need recognition and evaluation of alternative were influenced significantly on the buying decision of halal product, but information search and post-purchase experiences were not influenced significantly. Theoretically, this study is one of the first attempts to use five stages model empirically; and managerially the research results can be helpful to design marketing strategy related to Muslim consumers.

Keywords: consumer buying process; halal products; religious; Muslim; Bangladesh. (search for similar items in EconPapers)
Date: 2018
References: Add references at CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://www.inderscience.com/link.php?id=92620 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbire:v:16:y:2018:i:3:p:285-301

Access Statistics for this article

More articles in International Journal of Business Innovation and Research from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().