EconPapers    
Economics at your fingertips  
 

Relationship between academic consumer lifestyle and the decision to purchase from virtual stores

Naghmeh Sheikh Hassani and Seyed Mohammadbagher Jafari

International Journal of Business Innovation and Research, 2021, vol. 25, issue 2, 242-259

Abstract: Nowadays, a good personalised marketing plan is a concern of many firms and firms should identify customer behaviour. Studying customer lifestyle is one of the effective factors in identifying customer behaviour. This research aimed to examine the effects of customers' lifestyle on their purchasing decision. The research model was developed based on the VALS2 lifestyle model and technology adoption model (TAM). Using a questionnaire, the data was gathered from the students who had at least one online purchase experience. About 404 questionnaires were collected and analysed using structural equation modelling (SEM) technique. The results showed that intention to purchase directly affects the purchase from virtual stores. Also, the lifestyle groups have a positive impact on purchase from virtual stores. The results also showed that there is a positive indirect impact of peer influence, attitude toward purchasing and perceived usefulness on the purchase from virtual stores.

Keywords: purchase decision; lifestyle; VALS model; technology adoption model; TAM; virtual store. (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
http://www.inderscience.com/link.php?id=115459 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbire:v:25:y:2021:i:2:p:242-259

Access Statistics for this article

More articles in International Journal of Business Innovation and Research from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().

 
Page updated 2025-03-19
Handle: RePEc:ids:ijbire:v:25:y:2021:i:2:p:242-259