 ICT induced factors influencing online buying behaviour of customers: a literature reviewHarsha Tyagi and Zillur Rahman International Journal of Business Innovation and Research, 2023, vol. 30, issue 4, 453-475 Abstract: With the tremendous growth in the information and communication technology (ICT) sector, a large amount of trading activities are done by using the internet and mobile phones. Despite this fact, people still feel hesitant while doing online shopping. This study attempts to explore the literature on the factors that affect online buying behaviour and the purchasing intentions of the customers and also explored the factors that inhibit customers using the internet or mobile phones for shopping purposes. A literature review approach is adopted for performing this research work and it was found that around 15 factors were identified affecting the adoption of internet and mobile phones for shopping. Online shopping benefits (i.e., convenience, enjoyment, service quality and variety and trust) were found to be the most prominent factors that affect the online buying behaviour of customers. Additionally, privacy and risk are the factors that were found to inhibit customers customers' online purchasing behaviour. Keywords: online shopping; adoption; information technology; barriers; purchasing service and mobile; ICT adoption. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbire:v:30:y:2023:i:4:p:453-475 Access Statistics for this article More articles in International Journal of Business Innovation and Research from Inderscience Enterprises Ltd |
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