A multi-perspective cultural study of information technology in developing and developed countries

Majharul Talukder and Carmen Joham

International Journal of Business Innovation and Research, 2009, vol. 3, issue 4, 402-426

Abstract: The increasing dynamics in the information technology field and imperative ongoing changes to keep in the global arena have led to failures arising from inadequate understanding of cultural influences on virtual communities design and development. This study explores some of the similarities and differences between the cultural background and information technology development approaches of 48 virtual community sites from three different countries: Venezuela, Bangladesh and the USA. We argue that an in-depth understanding of a country's cultural dimension of developing and developed virtual communities is detrimental to help web developers and marketers to produce effective virtual community websites. A model relating cultural dimensions between developed and developing virtual communities was formulated emphasising on a multiple level of analysis encompassing the levels of technology (T), organisation (O) and individual-society perspectives (P), as suggested by Linstone (1984). Implications for further research and practice are discussed.

Keywords: virtual communities; cross-cultural comparisons; developing countries; information technology; Venezuela; Bangladesh; USA; third world; website development; web marketing; internet marketing; business organisation; individual-society perspectives; web based communities; online communities; culture. (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbire:v:3:y:2009:i:4:p:402-426

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