 Modelling clearance sales shopping behaviourM. Hemalatha, V.J. Sivakumar and A.G.V. Narayanan International Journal of Business Innovation and Research, 2010, vol. 4, issue 5, 451-474 Abstract: This paper presents a structural equation model for understanding the clearance sales shopping behaviour. The study examines the impact of clearance sales store attributes on store satisfaction, the impact of store satisfaction on store loyalty and the impact of store loyalty on store equity. A total of 664 shoppers were surveyed during clearance sales in three different Indian cities. The structural equation model confirms that higher level of clearance sales store attributes will lead to higher store satisfaction, higher level of store satisfaction will lead to higher store loyalty and higher level of store loyalty will lead to higher store equity. The findings from the study proved that the impact of store loyalty on store equity is higher than the impact of store satisfaction on store loyalty and the impact of store attributes on store satisfaction. Keywords: structural equation modelling; clearance sales; retail industry; retailing; consumer behaviour; customer loyalty; shops; shopping; stores; store attributes; store satisfaction; store equity; Tamilnadu; India; Chennai; Coimbatore; Tiruchirappalli. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbire:v:4:y:2010:i:5:p:451-474 Access Statistics for this article More articles in International Journal of Business Innovation and Research from Inderscience Enterprises Ltd |
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