An empirical model of new product development process: phases, antecedents and consequences

Mamoun N. Akroush

International Journal of Business Innovation and Research, 2012, vol. 6, issue 1, 47-75

Abstract: The aim of this research is to examine new product development (NPD) process phases as well as investigating their antecedents and consequences in Jordan’s manufacturing organisations. The research model was empirically tested on 473 manufacturing organisations from which 355 were returned and valid for the analysis. The structural equation modelling findings indicate that customer orientation and competitor orientation exerted a positive effect on both NPD initiation and NPD implementation phases. NPD initiation phase exerted a positive effect on NPD implementation phase. Also, each of NPD initiation and NPD implementation phases exerted a positive effect on new product competitive advantage (NPCA). NPCA exerted a positive effect new product financial performance. The contribution of this paper in the field of NPD lies in fulfilling theoretical and practical gaps that required further empirical investigation. The research results discussions, conclusions, managerial implications, contribution and limitations and future research agenda are all underlined.

Keywords: new product development; customer orientation; competitor orientation; Jordan; development processes; manufacturing industry; structural equation modelling; initiation phases; NPD; implementation phases; competitive advantage; financial performance; managerial implications; business innovation; R&D; research and development. (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (1)

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