Integration of R%D and new product development: case studies of Brazilian high-tech firms

Daniel Jugend and Sérgio Luis Da Silva

International Journal of Business Innovation and Research, 2014, vol. 8, issue 4, 422-439

Abstract: One of the aspects that influence good performance of new product development (NPD) at high-tech companies is the integration of research and development (R%D) and the other functions involved with NPD. The objective of this paper is to examine why Brazilian medium and large sized high-tech companies are different with respect to the integration of R%D with NPD. An analysis of case studies was conducted at five Brazilian high-tech firms. Among the results, collectivism, which is characteristic of the Brazilian organisational culture, was seen to manifest itself in companies through the adoption of cross-functional teams; the valorisation of personal relations, which is stimulated by physical proximity; and project managers' ample participation in different functions involving NPD.

Keywords: innovation; integration; new product development; NPD; high tech firms; high technology; research and development; R%D; collectivism; Brazil; organisational culture; cross-functional teams; personal relations; project management. (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbire:v:8:y:2014:i:4:p:422-439

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