Simple mobile banking: learning from developing countries

José Luis Gómez-Barroso and Raquel Marbán-Flores

International Journal of Business Innovation and Research, 2014, vol. 8, issue 5, 485-497

Abstract: Despite their simplicity and manifest usefulness, mobile banking systems have hardly developed in the world's richest countries. On the other hand, some mobile banking initiatives have obtained resounding success in developing countries, as is the case of M-Pesa in Kenya. Among the reasons justifying their acceptance are context factors specific to those countries, and to be precise, the difficulty of accessing traditional financial services. But without ignoring these circumstances, an intelligent design during the exploitation phase is what has made mobile banking go from a fortunate concept to a successful innovation. This is why there are a priori no barriers preventing a similar process from occurring in developed countries as well. In fact, the profitability of initiatives such as M-Pesa is seducing enough to assert that, in spite of internet-through-mobile banking being available in smartphones, simple mobile banking can serve niche markets in wealthier countries such as the unbanked or those technologically weakly-equipped or weakly-skilled.

Keywords: mobile banking; m-banking; financial services; mobile communications; innovation; mobile money; developing countries; Kenya; M-Pesa; money transfers; online banking; internet banking; e-banking; electronic banking. (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.inderscience.com/link.php?id=64610 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbire:v:8:y:2014:i:5:p:485-497

Access Statistics for this article

More articles in International Journal of Business Innovation and Research from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().