A structured approach to prioritise critical-to-customer-satisfaction attributes of consumer durable products

Dhananjay A. Jolhe and A. Subash Babu

International Journal of Business Innovation and Research, 2014, vol. 8, issue 6, 634-670

Abstract: Quality, the buzzword of today's globalised business world, has remained mysterious throughout the ages. Many researchers and practitioners viewed quality in different contexts and tried to exploit the underlying similarities. Since there is no consensus about the concept of the quality, there exists a lot of ambiguity regarding its ingredients. Abstruseness about these ingredients makes product quality management challenging. Present research deals with the identification of the quality ingredients for consumer durables and provides a methodology for the effective management of the consumer durable product quality. Interpretive structural modelling is used for this purpose.

Keywords: critical-to-customer satisfaction; interpretive structural modelling; ISM; durable consumer products; global businesses; product quality management; consumer durables. (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.inderscience.com/link.php?id=65492 (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbire:v:8:y:2014:i:6:p:634-670

Access Statistics for this article

More articles in International Journal of Business Innovation and Research from Inderscience Enterprises Ltd
Bibliographic data for series maintained by Sarah Parker ().