Exploring technology acceptance for online food services

Tugrul U. Daim, A. Nuri Basoglu, Deniz Gunay, Ceren Yildiz and Fredy Gomez

International Journal of Business Information Systems, 2013, vol. 12, issue 4, 383-403

Abstract: This paper explores the factors which may affect customers' choices for online shopping, and thus help online food sellers innovate. A theoretical framework based on technology acceptance model was developed for this sector. A survey instrument was used to validate the framework. We found that the most important factors affecting online food shopping are: the speed of the website, fast response time on online services and kindness and quality of the personnel. Contrary to our estimations, some extra features such as a dietician support for menus, a list of nutritive values for every meal and displaying the ingredients of the meal were found unnecessary by the customers who buy food through online services.

Keywords: technology acceptance model; TAM; service quality; online services; food services; consumer choice; online shopping; innovation; website speed; response time; personnel quality; dietician support; nutrition values; meal ingredients. (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbisy:v:12:y:2013:i:4:p:383-403

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