A conceptual model of factors affecting e-commerce adoption by SME owner/managers in Jordan

Mohammad Kasem Alrousan and Eleri Jones

International Journal of Business Information Systems, 2016, vol. 21, issue 3, 269-308

Abstract: Since the internet revolution, internet usage in business environment (e-commerce) has changed the way of doing business in SMEs. It is well known that e-commerce is essential for SMEs in enhancing their competitiveness, productivity, enlarge market and cost reduction. However, Jordan is facing slow adoption of e-commerce by SMEs. This paper reviews the strengths and weaknesses of the major models and theories relevant to technology adoption: technology acceptance model, theory of reasoned action, technology-organisation-environment, diffusion of innovation and Hofstede's cultural dimensions. Also, the literature review shows the most common sequences in level of e-commerce adoption in SMEs: Rao model; Daniel model; Rayport and Jaworski model; Lefebvrea et al. model and leadership typologies. On the bases of these theories and models, a conceptual framework for SMEs' e-commerce adoption level in Jordan is suggested. This conceptual framework can be tested empirically for SMEs in Jordan as well as other Arab countries.

Keywords: SMEs; technology acceptance model; TAM; theory of reasoned action; diffusion of innovation; Hofstede cultural dimensions; e-commerce levels; technology-organisation-environment model; conceptual modelling; e-commerce adoption; electronic commerce; SME owners; SME managers; Jordan; small and medium-sized enterprises; leadership typologies. (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (2)

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