Intention to adopt mobile banking in Bangladesh: an empirical study of emerging economy

Md Shamimul Islam, Noorliza Karia, Muhammad Khaleel, Firdaus Bin Ahmad Fauzi, Mohamed Soliman Mohamed Soliman, Jamshed Khalid, Md. Yeasir Arafat Bhuiyan and Md. Abdullah Al Mamun

International Journal of Business Information Systems, 2019, vol. 31, issue 1, 136-151

Abstract: Mobile banking is an advanced form of traditional banking. In Bangladesh, despite the initiatives by the banking companies to continuously upgrade their facilities to support mobile banking, customers' adoption rates are still low. Thus, the aim of this study is to investigate the factors influencing the behaviour of customers to adopt mobile banking. By adaptation of the unified theory of acceptance and use of technology (UTAUT), the study used partial least square (PLS) and structural equation modeling (SEM) to achieve the result. It was found that all the factors listed are significantly influencing the behaviour of the customers, except the factor of performance expectancy. The study concluded that the mobile users outside Dhaka, the capital city of the country, are not much aware of mobile banking as compared to mobile users in the capital city. By extending the previous study, this study contributed to the existing literature and to the body of knowledge in general. The theoretical and managerial implications, as well as the directions for future research were also stated.

Keywords: mobile banking; technology adoption; unified theory of acceptance and use of technology; UTAUT; emerging economy; Bangladesh. (search for similar items in EconPapers)
Date: 2019
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