 Adoption of mobile fitness and dietary apps in India: an empirical studyBrinda Sampat, Bala Prabhakar, Nilay Yajnik and Ashu Sharma International Journal of Business Information Systems, 2020, vol. 35, issue 4, 471-496 Abstract: The use of mobile health (m-health) applications (apps) to provide healthcare services is on the rise in developing countries. However, their adoption in India is in its infancy. There is a rise in non-communicable diseases in India due to urbanisation, sedentary lifestyles and changing diets. Mobile fitness and dietary (MF%D) apps provide various features that can help promote healthy living. The purpose of this paper is to develop and empirically test a conceptual model by extending technology acceptance model (TAM) to establish how factors such as trust, social influence and perceived behavioural control influence the adoption of MF%D apps. A conceptual model with the hypothesised causal paths among the constructs have been empirically validated with the help of structural equation modelling (SEM) using AMOS with a sample of 234 MF%D app users. Results reveal perceived usefulness and trust are the most important factors that lead to adoption of MF%D apps. Keywords: mobile health; m-health; fitness apps; dietary apps; technology acceptance model; TAM; trust; social influence; perceived behavioural control; developing countries; India. (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbisy:v:35:y:2020:i:4:p:471-496 Access Statistics for this article More articles in International Journal of Business Information Systems from Inderscience Enterprises Ltd |
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