Determinants of m-payment adoption behaviour in Bangladesh

Mohammad Osman Gani, Muhammad Intisar Alam, Mohammad Zahedul Alam, Shahin Ahmed Chowdhury and Rafiuddin Ahmed

International Journal of Business Information Systems, 2022, vol. 40, issue 3, 415-439

Abstract: Modern technology facilitates mobile payment (m-payment) services throughout the world. M-payment ensures flexibility and convenience in carrying out everyday activities. The study aims to assess the intention of adopting m-payment service, as well as to find out the factors that affect consumer intention considering Dhaka, the capital city of Bangladesh. Descriptive research was developed with a valid sample of 280 respondents through snowball and judgmental sampling methods. Data were collected by an online survey using email and social media platforms. It was found that factors like – convenience, mobile payment knowledge, perceived risk, and social influence had a positive and significant influence on consumer intention to adopt m-payment. On the other hand, perceived security had an insignificant influence. This study has a scope to serve as an important stimulus for developing strategies to the marketers that may accelerate the consumer intention to adopt m-payment.

Keywords: m-payment; intention; technology; snowball; judgmental sampling; social media; Bangladesh. (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:ids:ijbisy:v:40:y:2022:i:3:p:415-439

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