A study on the extension of TAM model with TPB in the adoption of mobile payment applications

M. Dhanya, G. Rejikumar and Ashish Joy

International Journal of Business Information Systems, 2024, vol. 47, issue 2, 190-201

Abstract: The introduction of social distancing norms and lockdown steps countries has taken to curb the Covid-19 pandemic has seen a rise in the usage of mobile payment apps that support the Digital India initiative. Primary data was collected from the opinion shared by the digital payments application users through a questionnaire to grasp the assorted apprehensions concerning the payments apps. The user-generated data were analysed to investigate the dormant sentiments and to spot major domains wherever interference is needed to create the payment applications more user friendly and acceptable. A structural equation model of extended technology acceptance model (TAM) has been developed using Warp PLS. It is observed that consumer behaviour, process satisfaction, and customer service have a significant relationship with perceived usefulness. Security concern and customer support have a significant relationship with perceived ease of use.

Keywords: mobile payment applications; technology acceptance model; TAM; SEM analysis; TPB. (search for similar items in EconPapers)
Date: 2024
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